Originally published on Armchair Mayor News on Tuesday, June 1, 2021.
Most people in British Columbia have learned by now of the big commotion happening at the Fairy Creek Watershed on Vancouver Island near Port Renfrew.
Blockades have been erected to block the logging of old growth trees in one of the last remaining forested areas that is home to trees as old as 800-years. There’s more to them than their impressive size. They are strong allies in our fight against climate change, and they provide essential habitat to many species that have called these old growth forests home for thousands of years.
It is hard to try to change people’s minds even when the cause is more than worthy. Not when it comes to the material part though. There are marketing wizards out there designing strategies and using subtle tricks that make us act like puppets as we agree to buying things just because. Never mind what it takes to produce or manufacture a product, or the ultimate price for our lifestyle – pollution and destruction, sometimes not just of nature but human lives too. Our stores are filled to the brim and more is coming. That is not creating long-lasting happiness either; on the contrary.